Shops and hotels in London launched in light of the economic crisis, a campaign to woo Chinese tourists who enjoy a high purchasing power, there are sellers speak the Chinese language and includes breakfast food Chinese dishes and soy milk and directly connected AT Ms in China.
The Chinese make up a constantly expanding market They have about 70 million trips abroad, up more than 20% within a year. They also senior consumers. And this is a boon for the British economy, which had just emerged from recession in the third quarter but still weak.
Says Patricia Yates of Visit Britain "VISIT Britten" money!" Adding that Chinese tourist spends three times more than the average tourist in Britain, any 1600 sterling($ 2,600).
And adds, "They are welcome in the stores declined medical community."
Harrods luxury in the Knights bridge district employs 70 people speak Mandarin and has more than one hundred ATM directly connected Chinese banks, which allows to avoid the cost of remittances.
The Harrods spokeswoman describes "The Chinese are waiting for the other products that are issued in limited quantities." And on the top of the list: jewelry, fashion and wine.
In Oxford Street main shopping Avenue in London looking Harry GAO wearing a fur coat and sneakers doctrine, Men that international designers. This underlines the student in fashion design from in eastern China, "London is the capital of fashion."
And 149 thousand tourists visited the Chinese Britain last year and spent about 240 million pounds. A record for Britain, but little for the other European countries, particularly in France, which received nearly one million Chinese tourists last year.
Yates says "our competitors Europeans fare much better than us. Really want to get into the Chinese market." It is responsible for business strategy in "VISIT Britain", which sent the largest delegation to Shanghai last year.
In a five-star hotel "Landmark" in London, guests can now choose between a traditional British breakfast with fried eggs and sausage with a mixture of rice and soy milk. Illustrating the official marketing in the luxury hotel Yan - Ping Mio "reactions to it are very positive."
And Landmark provide these guests as much as possible rooms in the third and eighth floors which are considered digital luck.
But the difficulty of obtaining a visa to enter Britain is one of the reasons that often remember to explain the relatively low number of Chinese tourists in Britain. They can go to the 25-nation European Schengen visa one, but for them to get another visa to Britain require many administrative procedures.
Early December confirmed the British Home Secretary Theresa May said the government was considering the adoption of online visa for Chinese and fast service to get a visa to some Chinese visitors.
At the same time the government spent eight million pounds to attract an additional 233 thousand visitors by the year 2020. These initiatives came to fruition during the "Boxing Day" any day last Wednesday, which marked the beginning of downloads. The number of visitors to stores increased by 31.3% in central London in the vicinity of Oxford Street. These good results were attributed to Chinese customers and the Middle East, "who will have a significant impact on downloads this season," explains Richard Brown of "Global Blue" specialized procurement is subject to fees
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